Poppy & Sesame is a creative social media agency built on a passion to help small businesses grow and thrive. Founded by award-winning art director and photographer Zoe (Berkovic) Zela, Poppy & Sesame brings 18+ years of fashion, advertising, and editorial experience to brands ready to show up online with smart strategy, clarity, confidence, and style.

Poppy & Sesame specializes in intentional social media audits, management, standout content creation, and social media coaching, always rooted in smart strategy and delivered with heart.

Whether shooting a high-end product campaign, building a smart profit driven social strategy, creating a scroll-stopping feed, or helping mission driven businesses understand what to post and why, Poppy & Sesame is all in with the mission to help small businesses prosper.

About Zoe:

Zoe (Berkovic) Zela (She/He/They) is the founder and Creative Director of Poppy & Sesame.

With over 18 years of experience in New York City’s fashion and advertising industries, Zoe has built a reputation for leading award-winning campaigns and pioneering art direction for top clients including The Gap, Umbro, Adidas, and Nestle.

Known for her ability to see the full picture, Zoe connects brand vision, audience insights, and creative storytelling to craft strategies that drive meaningful results. She brings her expertise in guiding creative teams and translating big ideas to her work, developing effective and engaging social media campaigns that help clients to grow their presence with intention and impact.

With emotionally intelligent leadership and bold strategic vision, Zoe helps brands grow with authenticity in a fast-moving digital world.

When not helping small businesses thrive, Zoe can be found spending time with friends and family, volunteering in the local community garden, advocating for LGBTQIA+ rights, reading, hiking, biking, sprinting, playing tennis, singing, creating personal photography work, and spending too much time on social media.