Zoe (Berkovic) Zela is the founder and Creative Director of Poppy & Sesame,  a social media strategy and content agency helping small businesses show up like big brands.

With over 18 years of experience in New York City’s fashion and advertising industries, Zoe has built a reputation for leading award-winning campaigns and pioneering art direction for top clients including The Gap, Umbro, Adidas, and Nestle.

Known for her ability to see the full picture, Zoe connects brand vision, audience insights, and creative storytelling to craft strategies that drive meaningful results. She brings her expertise in guiding creative teams and translating big ideas to her work, developing effective and engaging social media campaigns that help clients to grow their presence with intention and impact.

With emotionally intelligent leadership and bold strategic vision, Zoe helps brands grow with authenticity in a fast-moving digital world.

When not helping small businesses thrive, Zoe can be found spending time with friends and family, volunteering in the local community garden, advocating for LGBTQIA+ rights, reading, hiking, biking, sprinting, playing tennis, singing, creating personal photography work, and spending too much time on social media.